Free Digital Marketing Reports

Most local businesses today have a website. A place where customers and potential leads can go to learn more about the company, and possibly even buy their product or use their services.

The Internet is a wealth of information – more than most people would ever know what to do with in a lifetime. But while that diverse reach between all four corners of the world may be great for those simply looking for information, it can present a challenge for small businesses.

Not only have most businesses heard about social media marketing, but most businesses are already utilizing it to their advantage. So many in fact, that it’s surprising for a customer when they learn that there are certain businesses that don’t have a Facebook page, Twitter profile, or other form of social media platform.

When it comes to using social networks to market their company, many business owners have already heard about the two biggest: Facebook and YouTube. Many are already using those networks to market their brand and promote their business, yet many of these same business owners don’t have a LinkedIn profile yet. Why? It’s certainly not because LinkedIn is new to the scene. In fact out of the three, LinkedIn is the oldest of the social networking sites. YouTube was established in 2005, Facebook was launched in 2004 and LinkedIn was…

Every business needs to advertise and today, no matter the type of business, that also means advertising online. There are many ways to do it but one of the most effective by far is the use of Google AdWords. Google AdWords uses a pay-per-click (PPC) model in which the business owner only pays if a user clicks on their ad. It’s not only one of the most productive ways to bring in more traffic to a website, but one of the quickest ways to do it, too.

For small local businesses, there are numerous ways to advertise online. A business owner may choose Google AdWords to promote their website or business, they may set up different email marketing campaigns, or they may simply use subtler forms of advertising within their online copy to market their business.