LinkedIn Marketing Secrets for The Local Business

When it comes to using social networks to market their company, many business owners have already heard about the two biggest: Facebook and YouTube. Many are already using those networks to market their brand and promote their business, yet many of these same business owners don’t have a LinkedIn profile yet. Why? It’s certainly not because LinkedIn is new to the scene. In fact out of the three, LinkedIn is the oldest of the social networking sites. YouTube was established in 2005, Facebook was launched in 2004 and LinkedIn was…

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Google AdWords Secrets for the Local Business

Every business needs to advertise and today, no matter the type of business, that also means advertising online. There are many ways to do it but one of the most effective by far is the use of Google AdWords. Google AdWords uses a pay-per-click (PPC) model in which the business owner only pays if a user clicks on their ad. It’s not only one of the most productive ways to bring in more traffic to a website, but one of the quickest ways to do it, too.

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